Contributor

Scott Rabschnuk

EVP, Group Account Director, and leads Hill Holliday's healthcare practice

Scott heads Hill Holliday’s healthcare practice, and has carefully built a team of outstanding marketing and advertising professionals with a deep understanding of healthcare, including drug launches (Novartis Aliskerin hypertension franchise and Arcapta respiratory therapy; Johnson & Johnson diabetes therapies), relationship-marketing programs and he integration of social media.

At Hill Holliday, Scott’s current healthcare client roster includes Novartis Pharmaceuticals, Johnson & Johnson, Covidien, Partners HealthCare, and Alcon.

With more than 25 years in advertising and marketing, Scott’s career prior to leading the Hill Holliday healthcare team spans some of the industry’s top agencies (DraftFCB, DDB) and the world’s leading brands: Microsoft, Dell, Anheuser-Busch, Coors, S.C. Johnson. Each experience has helped inform Scott’s understanding of market dynamics, buying behaviors and the effects of policy and regulation.

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