Co-founder of a social advertising firm and one of the leaders of the Israeli social protest
A 30 year old Israeli woman, Shir was one the initiators and leaders of the so-called tent protest that hit Israel in the summer of 2011. During the social protest she was the producer of the big rallies which culminated in over 1 million Israelis taking to the streets in order to demand equality and socio-economic justice. She subsequently co-founded the "Social Communication Agency" which extends advertising, production and communication services for non-profits and Israel's leading social initiatives and struggles. In addition she initiated and manages a Facebook page that monitors the representation of women on public panels in Israel.
Shir was a journalist and editor and was published in Israel's major news outlets, including: Yediot Aharonot, Time Out Tel-Aviv, Haaretz, The Marker, Walla! and more. In addition she featured in the television series "Mehubarot" ("Connected") and pursued a B.A. in Mathematics and Political Science at Tel-Aviv University.