Eric Friedrichsen is Vice President, Small and Medium Business, SAP North America, responsible for leading teams, programs and partnerships to help SMBs grow and innovate. His role includes oversight of go-to-market strategy, sales, partner programs and overall operations of the company's General Business division in North America. An accomplished leader with more than 25 years of experience in the software/SaaS industry, Eric assumed his current post in 2017 after nearly a decade at Concur, where he created and led the Strategic Industries business and, most recently, ran the SMB and Nationals business for the U.S. Under his leadership, the Concur SMB and Nationals team experienced rapid growth and a high level of customer satisfaction. Prior to Concur, Eric held a variety of roles with SAP Business Objects, Information Builders, Greenbrier & Russell, and Arthur Andersen. Eric and his wife, Jessica, live in Denver with their three young children – Juliana, Eli and Jake.