Contributor

Stacey Kramer

Founder, BrandPlay

Stacey Kramer is the Founder of BrandPlay, a boutique naming firm in Boulder, CO. BrandPlay provides expert brand strategy development and implementation, specializing in creative name development for products and companies.

Stacey's career in branding began in 1988 at Chiat/Day SF, working with clients including G. Heileman Breweries (Rainier Beer), Dreyer's Grand Ice Cream, and Atari. At Lexicon Branding (1991-1993) she worked as a team creating powerful brands including Intel Pentium, Coors Zima and Apple PowerBook. From 1993-1994 she managed Montgomery Ward advertising development for Saffer Cravit in Chicago.

Stacey's cumulative experience in managing projects ranging from pharmaceuticals and apparel to consumer packaged goods paved the way to the eventual founding of Word for Word in 1994.  Word for Word and BrandPlay's clients have included Nike, Levi-Strauss, Walgreens, Walmart, Nestlé Beverage Company, Hewlett-Packard, Vivendi Universal, Chase Manhattan Bank, Price Waterhouse Coopers, AT&T, IBM, UPS, Symantec, TCI, and many others, including a multitude of start-up companies.  With over 20 years of experience in advertising, branding, and name development in a hundred different industries, Stacey brings an experienced perspective to any brand.

Stacey has degrees in Economics and Communications from Stanford University. She is a passionate brand champion and consumer of brands.

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