Vice President, Marketing for Mercedes-Benz USA
Stephen Cannon became Vice President, Marketing for Mercedes-Benz USA
(MBUSA) in June 2007. In this role, Cannon is a member of MBUSA’s
executive management team with overall responsibility for marketing
communications, market research and product management of the
Mercedes-Benz and Maybach brands in the U.S. He reports directly to
Ernst Lieb, president and CEO of MBUSA.
Cannon began his automotive career in 1991 as executive assistant to
the president and CEO of Mercedes-Benz of North America (predecessor
to MBUSA). From there, Cannon moved to Stuttgart and joined a small
team tasked with the development, manufacturing and launch of the
In 1998, Cannon moved to the financial services arm as director of
marketing for debis Financial Services (later DaimlerChrysler
Financial Services). Cannon left DaimlerChrysler Financial Services
in 2000 for key positions in retail and e-business consultancies
including Proxicom/Dimension Data. In June 2002, he joined The
Richards Group where he was principal for The Richards Group, one of
the largest independent full-service advertising agencies in the U.S.
before joining MBUSA in his current position.
Cannon has a Bachelor of Science degree in Economics
from the United States Military Academy at West Point where he
graduated with honors. He is a United States Army Airborne Ranger and
served as 1st Lieutenant in West Germany during the fall of the Iron
Curtain. Cannon and his family live in Connecticut.