Steven Pedigo

Director, NYU Schack Institute Urban Lab & Director, Creative Class Group

Steven Pedigo is an expert in economic development, marketing and place-branding. He has advised cities, universities, real estate developers, nonprofit organizations, Fortune 500 companies and major media outlets across the globe. His urban development clients represent communities of all sizes: New York, Jerusalem, Vancouver, Dallas, Washington, D.C., Brisbane, the Yukon, Tulsa, Austin, Portland, Newark, San Diego-Tijuana, Miami, Sao Paulo, Monterrey, Mexico City and many others. His corporate clients include: BMW, Converse, Starwood, Philips, Cirque du Soleil, Audi, Pinewood Studios, Zappos, EDENS, Kraft and others. Presently, he is the director of the Urban Lab at the NYU Schack Institute of Real Estate and a clinical professor of economic development at the NYU School of Professional Studies. He is also the director of the research for the Creative Class Group and serves as an advisor for Resonance Consultancy (Vancouver/ New York) and Leland Consulting (Portland).