Serial connector, passionate cause marketer, writer, corporate responsibility expert
Susan McPherson, a serial connector, passionate cause marketer, writer and corporate responsibility expert.
As senior vice president/director of global marketing at Fenton, a leading public interest communications firm. McPherson focuses on creating visibility for the firm and its clients while also continuing to help further grow its corporate responsibility practice. She’s a regular writer and contributor for publications such as the Harvard Business Review, Triple Pundit, Forbes and Environmental Leader on sustainability and global development issues and routinely speaks at industry conferences including Sustainable Brands, Boston College Center for Corporate Citizenship and the Committee Encouraging Corporate Philanthropy Summit. She has more than 20 years experience in marketing, public relations, CSR communications and business development.
Prior to joining Fenton, McPherson was vice president, CSR services at PR Newswire, a leading provider of electronic news distribution, media targeting, and measurement and multimedia services. In this role, she was responsible for creating a series of product offerings for companies to better communicate their CSR activities with stakeholders in addition to generating new business for the newswire from CSR professionals. Earlier roles with the company included assisting in development of the firm’s first bureaus in China (Beijing and Shanghai) and the launch of MediaSense, a media measurement tool. Prior to her career at PR Newswire, she worked in both the editorial and marketing departments of USA Today.
McPherson holds a B.A in history from the State University of New York at Albany and conducted graduate studies at Boston University’s College of Communications with a focus on broadcast journalism. She serves on the board of Bpeace, an organization dedicated to assisting women in regions of conflict and post-conflict start businesses and Earth 2 Hub, a London-based innovative media platform for science and technology. She also is a member of Echoing Green’s Social Investment Council, Social Media Week’s New York Advisory Council and the New York Leadership team for 85Broads. Additionally, she serves as an adviser to the non-profits: Plant a Fish, She’s the First, The Adventure Project and The OpEd Project.
She lives in Brooklyn, with her partner, Fabien Cousteau and 12 year-old mutt who thinks she’s a puppy.