Taddy Hall

Taddy Hall is project director at The Cambridge Group and senior vice president, Global Practices and Consulting Services at Nielsen. He is responsible for helping Nielsen’s global clients develop successful innovation and growth strategies.

Taddy is a recognized authority in the fields of Marketing, Innovation, Branding, and Competitive Strategy. Over the last decade, Taddy has collaborated with Harvard Business School Professor and innovation authority, Clayton M. Christensen, on the publication of The Innovator’s Solution and “Marketing Malpractice” (HBR). Taddy’s articles on innovation have also appeared in The Wall Street Journal, Ad Age, and CMO Magazine. Taddy is co-author of The Online Advertising Playbook.

In addition to his work with Prof. Christensen, Mr. Hall has played an active role in the Endeavor organization as a member of the Global Advisory Board. Mr. Hall works closely with Endeavor Entrepreneurs, a network of over 600 leaders, to help them fine-tune their innovative business models and succeed in creating strong, profitable growth companies.

From 2003-2008 Taddy served as the Chief Strategy Officer for the Advertising Research Foundation.

He holds a BA from Yale University and an MBA from Harvard Business School, where he performed independent research with strategy authority Prof. Michael E. Porter.