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Tara-Nicholle Nelson is the founder and chief executive of Transformational Consumer Insights, and the author of The Transformational Consumer: Fuel a Lifelong Love Affair With Your Customers by Helping Them Get Healthier, Wealthier and Wiser. (Berrett-Koehler, March 1, 2017 release date). Tara is the former Vice President of Marketing for MyFitnessPal, now part of Under Armour Connected Fitness. She holds a master’s degree in psychology and a juris doctorate from the University of California, Berkeley, and is the Board President of City Slicker Farms, a non-profit food justice organization in West Oakland. Tara identifies as a world-class brunch athlete and devoted pug servant.