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Alena Busko is an inbound marketer and a content strategist at Softeq (www.softeq.com) - a high tech player with about two decades' history in application development and hardware design. Softeq is a company that offers custom software development services at all levels - embedded, web, mobile - everything at one place. Strong R&D capabilities in electronics space including flourishing fields of IoT and wearables underpin the company’s overall development expertise. Softeq has evolved from personal efforts of Chris Howard (@techris) – the University of Houston alumnus, ex-IBM up-and-comer handling NASA software requests, and a person who together with Disney and HP has made entertainment accessible across multiple branches of the National Park Service by implementing its DURATEQ ATV device. Today Softeq works side by side with giants like Disney, Omron, NVIDIA, Nike, and tech companies attempting to enter uncharted waters of innovation.