Food has always been a central part of the lives of Spanish master chefs and brothers Joan, Josep and Jordi Roca, who spent most of their lives in their parents’ restaurant. Growing up, they realized that the way people experience food, how they cook food and preserve culinary traditions, have a direct impact on the fundamental areas of life.
The owners of the critically acclaimed El Celler de Can Roca restaurant in Girona, Spain—twice named the best restaurant in the world by Restaurant Magazine— are putting their success to good use.
Coinciding with the launch of the Sustainable Development Goals in January 2016, they are embarking on a new journey together with the United Nations Development Programme and the Sustainable Development Goals Fund (SDG Fund) as Goodwill Ambassadors.
In the coming years, the Roca brothers will leverage their influence in the food industry to bring attention to the new Sustainable Development Goals towards achieving a future where hunger, unemployment, inequality, and climate change are a thing of the past. By teaming up with UNDP and the SDG Fund, the Rocas will lend their voice and expertise to advocate for enhanced food security and access to nutritious food and advise on improving food industry and agricultural practices to protect the environment and create jobs.