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Thomas Barta writes about customer leadership and marketing in the boardroom.
Thomas is a former McKinsey partner. His pioneering research brings a fresh perspective to marketing: leadership – including the world’s largest study, with over 68,000 assessments – on what makes for an impactful marketer.
Invite Thomas to speak at your next meeting or conference. Read his leadership book The 12 Powers of a Marketing Leader. Or follow his posts on LinkedIn and Twitter.
