Tom Troja

Tom is the CEO and founder of Social Symphony where he developed Social Archetyping™ to create meaningful social content that resonates, strikes a chord and ignites conversations between brands and people everyday. Social Archetyping™ is being utilized by great brands including Jack Daniel's, Marriott Rewards, the Rockettes, Chevron, Doubleday/John Grisham, Western Union and Red Bull.

This social orchestration work began in 2006 with the acclaimed “Can We Talk” Conversational marketing process with My Cadillac Stories, Reebok Run Easy and others. Tom has spoken about these subjects at iMedia Brand Summit, IAB Social, MITX and OMMA Social, always being a voice for the respect of the experience of the people when interacting with technology.

Tom founded Social Symphony in 2008. Before, he was part of the launch team as VP sales and marketing for Social Vibe and Pajamas Media. Tom was VP Strategic Sales at X+1 and CEO of the Emotion Engine where he created concept of data based Emotional Profiling in 1999 to align brands with emotional makeup of people, working with Softbank and Yahoo to improve marketing performance. He started his career as a production manager at CBS Cable the Disney Channel.

Tom earned a Master Degree in Communications Management with distinction from the Annenberg School of Communications at the University of Southern California and received a B.A. from Boston University in History and Economics.