President and Chief Creative Officer, Grey New York
Tor Myhren is President and Chief Creative Officer of Grey New York, which was just named one of the 50 Most Innovative Companies in the World by Fast Company Magazine. In the four years under Tor’s leadership, Grey’s flagship office has more than doubled in size, from 400 to 950 employees.
The E*Trade Baby, the Oprah car giveaway, Obama’s astoundingly viral "Race Switch" poster, and making Ellen DeGeneres a CoverGirl at age 50 are some examples of Tor’s culturally relevant work.
Fortune Magazine just named Tor to their prestigious "40 Under 40" list, and he was placed along with James Cameron, Dave Eggers, and Lady Gaga on the elite "Creativity 50" list honoring the 50 most influential creative minds of 2010. Tor recently finished his first feature-length documentary film, City Lax: An Urban Lacrosse Story, which aired on ESPN after winning the Grand Jury Prize for Best Documentary at the Sonoma International Film Festival.
Tor grew up in Denver, is a journalist by trade, and loves skiing and basketball (which he played for Occidental College). His favorite life experience was taking five months off work (twice) to travel around the world (twice). He married Tomoko Higuchi in Kyoto (once). They have a little girl named Reika.