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Dr. Wei-Shin Lai, M.D. is a family physician with a special interest in sleep. Although she was trained in conventional, allopathic medicine at the University of Virginia, she often looks for non-pharmacologic solutions first. In 2007, she co-founded and is now CEO of AcousticSheep LLC, FDA-listed manufacturers of the world's most comfortable headphones for sleep: SleepPhones. AcousticSheep LLC is the 2016 winner of the Ernst & Young Entrepreneur of the Year, 2016 Small Business Association's Entrepreneur of the Year, and multi-year winner of the Consumer Electronics Show Innovations Awards. Having sold more than half-a-million units in over 100 countries, AcousticSheep is inspiring businesses in the rust belt city of Erie, PA to embrace technology, respect social responsibility, and improve sustainability.