Contributor

Yanina Dubeykovskaya

General Director of the WCF summit, President of the WCFA association

"Our Forum’s uniqueness in 2017 lies not only in its extended format and its shift – from the global village of Davos, to the global capital, Geneva – but also in marking the higher level of development of the communication industry, in revealing the new professional identity of the worldwide communication community! We can now clearly and unambiguously declare that, today, communication has become a key driver of human development and humanity itself – intangible and non-material, communication is the very resource that contains a true potential for positive future changes!"