Director, Design & Creative Development, U.S. & Asia RBC; Tai Ping Carpets
Yasmina Benazzou designed her first carpet for Tai Ping in 1999 as a freelance designer. Shortly thereafter, she joined the company’s Paris Atelier full-time, helping to define Tai Ping’s new brand identity through the creation of contemporary, fashion-forward collections. In 2006, Benazzou moved to New York City to assume the role of U.S. Residential Boutique Contract Design Director.
Benazzou came to Tai Ping with a strong background in luxury carpet design. She began her career designing for the Royal Palace in Morocco. From there she turned her attention to the hospitality sector, designing carpets for properties including the Hilton, Rabat; the Hyatt Regency, Casablanca; The Plaza, New York; and Le Grand Véfour, Paris. Benazzou has also dabbled in the retail market, always focusing on a premium product with a sophisticated contemporary design sensibility.
Benazzou’s international experience has been the single most profound inspiration in her work. After a childhood spent in Morocco, Benazzou lived in Jakarta, Indonesia, before moving to Paris, where she lived for 15 years. Travel remains a passion for Benazzou, whose collections often celebrate art, design, fashion, and decorative traditions from around the world.
“At Tai Ping I enjoy what a designer values most: creative freedom,” said Benazzou. “With access to the finest fibres and world-class craftspeople, even the most imaginative design can be realized.”
Benazzou studied textile design at the Chambre Syndicale de la Couture Parisienne and interior design at l’Ecole des Arts Appliqués Boulle. She lives in Manhattan, where she takes full advantage of the cultural treasures the city has to offer.