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The company has created a new documentary for use in middle and high schools which promotes the McDonald's brand so aggressively, it can hardly be called "stealth" marketing. Instead, it's a veritable infomercial for the beleaguered fast food chain.
Here's my deepest concern about the Global Family Reunion: Has the marketing of it been so successful that we're in danger of changing the definition of genealogy? The interest in famous cousins has always been there, but has its prominence in the GFR's PR campaign been such that many will think that's the whole point?
A high school science teacher from Iowa is now the brand ambassador for one of the biggest fast food chains in America.