Content marketing can be a successful marketing channel for your business. It is a game-changer in the world of marketing because it helps inform your audience before making them your customer.
Marketing online has become a standard tool for the most successful companies and new startups alike. There is a reason why successful businesses like billion dollar company HubSpot use it as their number one customer acquisition channel.
But content marketing isn't just writing a blog post and sharing it on social media. It takes so much to create evergreen content that does well! Listed below are some of the tried and tested strategies that you can apply to your work.
Here are six content marketing strategies you probably aren't trying yet.
1. Develop reliable reader personas
This is a critical step in every content marketing strategy, and most often, it is the first step. Take time to build rich reader personas. Craft a compelling reader persona keeping in mind the kind of readers that will read your content and also those who will want to share it. In case you would like to learn how to create a reader persona, click here.
2. Get the right tools
No matter how big your team is, writing content day in and day out without tools can crush your efforts. That's why it is important to try out some tools to enhance your content marketing. A few of my favorite tools include Storify, Curata, and Word2CleanHTML. To discover fresh ideas for content, make use of tools like Feedly, Pulse, and Alltop.
Quora lets you peek into what issues customers are having and can also help with research.
3. Tell your brand's story
Every successful business person is a good story teller. Once you have personas and tools in your arsenal, it's time to craft a compelling story that relates to your audience.
Storytelling helps you build relationships and cultivate trust with your readers. All you have to do is be authentic, and the rest will speak for itself.
4. Publishing and sharing sources
What most marketers don't realize is that publishing and sharing your content is how you can grow your businesses blog faster. Through link building, you show Google that your content is trustworthy, and you can leverage guest blogging on top websites to gain new readers.
Lastly, you might want to choose social platforms that are the same as the ones your audience prefers. For example, younger audiences can utilize Instagram because the average age is under 30 years old.
5. Outsource writing or editing work
In the 21st century, anyone can create content. So unless your content is high quality you won't succeed in content marketing.
Instead of writing all your content, hiring full-time writers or ghostwriters can be a major time saver and leave you to look at the metrics of the blog posts.
6. Analyze the metrics
There is no point sitting back and watching what happens to your content marketing efforts if you can analyze on a detailed level using free tools like google analytics, google search console, etc.
Some important metrics to look at are visitors, links to the blog post, social reach, and referral traffic.
Most people discount content marketing because it's not the quickest channel to grow quickly. Especially with the barrier to entry being reduced, literally anyone can create content.
Lucky for you most people aren't trying new tactics that differentiate a good content marketing strategy from a great one.
What are some content marketing strategies that aren't mentioned here? Share them with us in the comments!