Successful entrepreneurs often start with a "random" idea, but they quickly focus their efforts and follow a "system" to organize their startup and maximize the clout of their activities. Too many entrepreneur "wannabes" never get past the idea stage, or strike out randomly in many directions, hoping that their passion will convince people to follow them and make their business grow.
There are many systems for business out there, but all of them need a way to keep score on progress and impact. If your business is to be a thought leader in the social media world, the dominant system of grading how much influence you have online today is your Klout score, as explained in a recent book, "Klout Matters," by Gina Carr and Terry Brock.
I'm not convinced that maximizing Klout will maximize your clout in every business, but I do agree that social media must be a part of the system that every entrepreneur needs to implement today to build their business. I especially agree with the ten steps that these authors outline for building systems leading to businesses with clout in today's world:
Influence is more important than ever in today's connected world as brands, companies, and individuals vie to become the next big phenomenon. Do you have any idea how much influence your company commands today, and what is your business doing to extend that influence to the bottom line?