Social Media is changing faster than ever, as if that wasn't something everyone already knew!
If you're managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you're approaching social media.
1. The fastest growing demographic on Twitter is the 55-64 year age bracket.
- This demographic has grown 79% since 2012.
- The 45-54 year age bracket is the fastest growing demographic on both Facebook and Google+.
- For Facebook, this group has jumped 46%.
- For Google+, 56%.
Rethink it: Keep older users in mind when using social media, particularly on these three platforms. Our age makes a difference to our taste and interests, so if you're focusing on younger users with the content you post, you could be missing an important demographic.
2. 189 million of Facebook's users are 'mobile only'
Rethink it: There are probably more users accessing Facebook from mobile devices than you thought. It's worth considering how your content displays on mobile devices and smaller screens before posting it, particularly if your target market is full of mobile users. Of course, make sure to make sharing to social media from mobile more straight forward.
3. YouTube reaches more U.S. adults aged 18-34 than any cable network
Rethink it: If you've been putting off adding video to your strategy, now's the time to give it a go. You could start small with simple five minutes videos explaining what your company does or introducing your team.
4. Every second 2 new members join LinkedIn
Rethink it: LinkedIn is definitely worth paying attention to. In particular, this is a place where you may want to focus more on new users. Making your group or community a great source of information and a newbie-friendly space can help you to make the most out of the growing userbase.
Make sure you share consistently to your LinkedIn company page and profile by for example scheduling your posts.
5. Social Media has overtaken porn as the #1 activity on the web
Social media carries more weight than ever. It's clearly not a fad, or a phase. It continues to grow as a habit, and new platforms continue to appear and develop.
Rethink it: Putting time and effort into your social media strategy clearly makes sense in light of these stats. If you weren't already serious about social media, you might want to give it a bit more of your time now.
6. LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook
Rethink it: If you're hoping to get people involved, think about which platforms are best for that. Looking at the latest Twitter statistics and Facebook statistics, these platforms might be a better place for your contest or survey, while passive content like blog posts or slide decks might be just right for your LinkedIn audience.
7. 93% of marketers use social media for business
Rethink it: If you're struggling to make your strategy work, or you just want some advice, you don't have to go it alone. If 93% of marketers are using social media for business, you can probably find someone to give you a hand. Plus, there are lots of blogs, videos and slide decks around to help you out. Be sure to find the right social media management tool for you to stay on top of everything.
Source: Social Media Video 2013
8. 25% of smartphone owners ages 18-44 say they can't recall the last time their smartphone wasn't next to them
It's pretty clear that mobile is a growing space that we need to pay attention to. And we've all heard the cliché of smartphone owners who don't want to let go of their phones, even for five minutes. Well, apparently that's not too far from the truth. If 25% of people aged 18-44 can't remember not having their phone with them, there are probably very few times when they're not connected to the web in some way.
Rethink it: While you can reach people almost anytime, since they have their smartphones with them almost always, this also means you can interrupt pretty much any part of their lives. Don't forget that having a phone in your pocket all the time isn't the same as being available all the time.
9. Even though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger
What a lot of people struggle here is how to write the best headlines for your articles, when the best time is to publish posts and lots of other blogging questions that arise when people are starting out.
(Of course, not all marketers work at marketing companies, but the stats are still interesting--how many companies in any industry can afford to hire--or already have--a full-time blogger?)
Rethink it: If you don't have (or can't afford) a full-time blogger for your business, be aware that having a content strategy that requires consistently posting on your blog will mean a lot of work for your marketing team and/or other team members in your company to keep up that volume. This can work, it's just important to realize how big a task it is to run with a full-time content strategy without a full-time content creator.
10. 25% of Facebook users don't bother with privacy settings
But despite these high-profile cases of security-conscious users pushing back against social networks and web services, Velocity Digital reports that 25% of Facebook users don't even look at their privacy settings.
Rethink it: Assuming that all of your customers are thinking along the same lines could be a big mistake. Especially if you're basing that on what you've heard or read in the tech news. Remember that your customers might have very different priorities than what you expect.
Your social media strategy really comes down to what your goals are, and who your target customers are, but it doesn't hurt to pay attention to the trends happening across the web. Hopefully these stats will help you to identify trends that will affect your strategy and adjust accordingly.
For more social media studies take a look at this post.
Oh and before I forget, we've recently launched the new Buffer for Business. Take a look, it's the most powerful Buffer yet to help you better manage your social media everywhere.
Update: We've written a few follow-on posts about Twitter and Facebook statistics here. For more insights about Twitter stats and Twitter statistics check out this post. For tips about the latest Facebook stats and Facebook statistics, read more here.
Image credits: JLM Photography, mkhmarketing, jeffbullas.com, Social Media Video 2013