Driving conversions online, whether sales, leads, or clicks to a particular page, requires extensive testing, analyzing, and optimization. These 10 simple tips can help improve that conversion rate significantly.
1. Simple Website Layout
When a visitor lands on your site they need to immediately understand the layout and how to navigate the website. Don't bombard them with flashy graphics and other distractions. They should be able to immediately locate the navigation menu and interact with the site. If not they will click off and find a site that offers a more user friendly experience.
2. Clear Call-To-Action (CTA)
If the conversion goal is to obtain the visitors information in the form of a lead then it is important to present that submission form in a way that they can clearly find without being obnoxious about it. Many websites use flashy arrows, pop-ups, and exit re-directs to attempt to catch the lead. Users do not react well to those, and quickly close them. If the goal is to generate a sale on the website make it as simple as possible for the visitor to located what he or she is looking for. This goes back to point #1 -- keep it clear and simple.
3. Quick Conversion Process
Make it as easy as possible for a user to complete the conversion. If we are talking about a sale, make the check out process as streamlined as possible. If we are talking about a lead submit then ask for as little information as possible. A website visitor is much more likely to enter their name and email address as opposed to that along with a half dozen other input fields.
4. Complete Contact Information
It is amazing how many websites do not provide contact information. The visitor needs to be completely confident before a conversion is going to occur. Make sure your website has a contact page clearly visible. A complete business address, email contact, and phone number should all be included.
6. Provide Additional Value
What differentiates your website from the others? If you are an e-commerce website then provide a benefit for consumers to shop with you such as free shipping or some other additional value benefit. If you are attempting to convert the visitor into a lead provide them incentive to fill out the form.
7. Continued Touch
If a consumer makes a purchase on your website then there is a very good chance that they are a candidate for future purchases. You can now directly market to a laser targeted prospect. Send them specials, coupons, and exclusive offers. This will keep them coming back for more. If a website visitor converted into a lead then touch them via an email marketing campaign and stay relevant and in front of them.
8. Give More
Many companies take a lead and hammer it hard attempting to convert it into a sale right away. Provide a value for free to the lead prior to pitching them. Provide them with information and expertise before going for the sale. When it comes time to reach out and go for the sale they will be more willing to listen to the pitch and respond in a positive manner.
9. Get Social
Make sure that your social media profiles are easy to locate. Consumers love social media and take every chance they can to interact with brands that they are interested in. Making it simple for visitors to "Like" and "Follow" your social profiles allows you to interact with them and eventually turn them into conversions.
10. Customer Service
Respond to emails and website inquiries in a timely fashion. Have extended hour phone support and live chat on your website. When a potential conversion has a question you stand a much better chance at converting that individual if that question can be answered immediately and while they are still on the website.
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