Fed up with a culture that celebrates moms who "get their pre-baby bodies back" and fails to embrace the changes women undergo during pregnancy and birth, fashion designer Mallorie Dunn decided to combat this phenomenon.
Earlier this month, Dunn launched #MiracleMomBods, an ad campaign for her body-positive clothing line SmartGlamour. "We live in a society where women’s bodies are obsessed over, objectified, scrutinized. Our bodies are held to an unachievable (sans five percent of us) standard which forgets the fact that bodies change, grow, and age," the designer wrote in a blog post about the campaign.
"We live in a society where #DadBod became an overnight sensation -- celebrating men for depicting the average, everyday version of themselves -- when that is the last thing we would accept women to be," she added.
For the new ad campaign, Dunn photographed mothers in customize SmartGlamour outfits to celebrate #MiracleMomBods" -- regardless of size, shape, age, weight, height, style, etc." This is an underlying message behind the clothing line, which is available in sizes ranging from XXS to 6X and beyond," she told The Huffington Post.
Dunn has also worked to spread body positivity and empowerment through previous SmartGlamour campaigns, such as #SameSizeDifferentEyes and #AllBodiesAreGoodBodies. With the #MiracleMomBods campaign, the designer invites other moms to join in the conversation and post their own photos on social media.
Dunn told HuffPost that the campaign was inspired in part by her sister Meredith, who is a mother herself and believes in the importance of self-care and self-love. "I also wanted to make a point about women's bodies -- that they are ever changing, and not the definition of our worth as individuals. Our goal should not have to be to get our body 'back' to something it used to be," she said, citing Kerry Washington's notable motherhood quote about not wanting to return her "pre-miracle" body.
Ultimately, Dunn hopes people who see the #MiracleMomBods campaign come away with a greater appreciation for mothers as unique individuals with self worth. "I hope that people start to think about and talk about the ridiculous expectations we place on women and their bodies -- and realize how detrimental that can be," she said. "And learn to accept that our worth is not tied into our appearance -- and one step further -- our health."
H/T The Stir
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