Research is beginning to show that charitable giving can be as good for the giver as it is for the recipient. As an enterprise, participating in philanthropic efforts not only gives you an opportunity to serve the community you work with, but also extends that possibility to the members of your team. Here are 13 ways your company can make philanthropy a part of your culture.
1. Volunteer Together
As a mission-driven company, we volunteer together on a monthly basis at events that we care about. We recently collectively decided to partner with Sanctuary for Families, which provides services for women who have experienced domestic violence or sex trafficking. Keeping my employees in the decision-making process for whom we wanted to work with makes them more invested.
2. Participate in Community Projects
Getting your company involved with community projects and fundraisers is not only great way to network, but it also gives your team an opportunity to see what some of the more challenging issues are within your community. Participating in 5K runs, bike rides or walks can bring awareness to things that your company might be able to provide a solution to.
3. Donate Your Expertise or Time
A great way to make philanthropy part of company culture without a big effect on the bottom line is to donate your expertise or time. You could find a cause you believe in and look into volunteering opportunities. The best part is that it can be done remotely if necessary. You could offer to write a guest article or maybe provide some assistance to the company in an area you're well-versed in.
4. Take the Initiative and Volunteer
Having a company volunteer day in alignment with a charity is a great way to give back and spark philanthropic efforts in the company. You can also look for charities that are a good fit to your audience. For example, if you were in the weight-loss industry, aligning with a charity that educates youth on good eating habits would be a great combination.
5. Let Your Team Lead Your Philanthropic Efforts
Many companies have philanthropic components because it's good for branding. I recommend treating this like a strategic initiative and bringing everyone in. As the CEO, don't dictate what organizations to support; let your team's passion guide you. Schedule regular volunteer days and donations, for example. If it's genuine, you'll make a bigger impact and bring more joy to your team.
6. Task Someone to Be Responsible for Charitable Giving
If your organization is large enough to have a social committee, you could reserve a seat for someone who will be responsible for charitable giving. This person becomes the main point of contact for new inquiries from local and national charities, and they can coordinate events, explain how their financial resources will benefit those in need, and rally your team to get engaged.
7. Integrate Your Philanthropic Work Into Your Business Mission
Integrating your philanthropic work into your business’s mission will force it to become a part of your culture. An additional incentive for doing so is that so many consumers now are deciding which company to use based on the good they are doing for the world. It's a win-win.
8. Set the Example
Philanthropy has become part of our company culture through my example as leader. I regularly get involved in community projects and ask local staff to join me. I also support what my remote workers do, and often contribute financially to their fundraisers.
9. Give Tangible Gifts
Giving tangible philanthropic gifts allows you and your employees to see exactly where the money is going. It is motivating for everyone to see that the money being spent on a new school or orphanage and seeing all the grateful faces. You could even have employees vote on the projects and submit requests as to where the new project should be built and why.
10. Set Up a Recurring Donation
Find the area where you or your team is passionate and set up a recurring donation to the cause. This small action makes a difference and can create abundance of care outside of the day-to-day work. You can include this in your marketing efforts, as well, however, being genuine in your giving may provide the bigger payoff.
11. Establish Quarterly Volunteer Activities
Create a calendar of quarterly volunteer activities that individuals and teams can get involved with during the week on company time or on weekends as paid extra time. This encourages philanthropy and giving to those in need.
12. Team Up With Your Customers
Communities are often intertwined with businesses and visa versa. This means that many of the issues you care about are likely issues your customers care about, too. To be a part of something bigger and give back to the community, find out what your customers care about or let them know more about the issues you care about. Then join ranks in some way.
13. Organize or Participate in Charity Events
The best way to make philanthropy part of the culture is to start working it into the day-to-day by organizing or participating in charity events. If you do enough good as an entire company, it will start to fit into your culture. We launched a monthly charity board game night as a fun event for the community, but it has shaped how we have grown and influenced our culture along the way.
These answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.