A new year is the perfect time to start fresh, revamp and clean out. Social media managers have probably read a ton of articles on what their team is doing wrong here or how to avoid traps there, but I want to provide some practical tips that will make a difference. Things you can control.
These habits will help businesses' social media efforts stay organized, relevant and engaged in 2014:
- Create a content schedule and share it with your team. Plan posts in advance using free online tools.
- Pose one question just for fun each week.
- Ask yourself, "would I share this post if I saw it in MY newsfeed?"
- Make "what's in it for me?" clear to your followers when launching a new campaign, offer or "click this" post.
- Make it a priority to answer customer complaints and questions in under two hours. It's expected now.
- Be your own competition: Don't compare your performance to other brands.
- Try new and different content every week -- don't get stuck in a rut. Your fans will let you know if they don't like something. Believe me.
- Research one hour each week for the latest social media trends and data. You will be able to make better decisions moving forward knowing the big picture info.
- Be different. Don't do what everyone else is doing. Make a statement by zigging when everyone else is zagging.
- Learn best practices and make them your own. Some great examples here.
- Be responsive, say something. It doesn't have to be a question or a complaint for you to respond to a follower's comment. It's all part of being approachable and real.
- Target content to the demographic you have instead of the demographic you wish you had.
- Look at monthly analytics and learn from them. Form strategies and to-do's. Don't report em' and forget em'.
- Give back to followers. Do something nice just because. You wouldn't be where you are without them.
What other social media habits would you add to this list?