Starting with extensive data, which showed that Americans began to change their borrow-and-spend ways long before the start of the crisis, we -- as authors of Spend Shift -- set off across the country to find people who were reinventing their lives in the wake of the "Great Recession." The stories we gleaned help us see how the crisis has rearranged our priorities, awakened our creativity, and reconnected us to the people and things that really matter. The faces of the Spend Shift suggest that the consumer is adaptable, business is adaptable, and the future is not as dim as it appears.
15 Reasons to Be Optimistic About America
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