Beautyblender, known for its spongy makeup-blending tools, just announced the launch of its first foundation line ― but many fans aren’t happy.
The line features 32 shades, but only a handful appear to be suitable for darker skin tones. Makeup brands such as Tarte and IT Cosmetics have faced similar backlash for having no more than a few darker foundation shades.
Beautyblender, which had stuck to selling its teardrop-shaped makeup sponges, will also be rolling out a set of sponges to match each foundation shade. Outrage and disappointment ensued after a picture of the line’s shades was shared on TrendMood, a popular makeup news account on Instagram:
The foundation line launches on July 24, according to the Beautyblender website. Many Twitter users expressed their disapproval of the limited shade diversity and included comments about the orangey appearance of several of the darker shades. We can’t blame them.
One Twitter user expressed disappointment, given that Rea Ann Silva, Beautyblender’s CEO, is Latina and ran the makeup department for “Girlfriends,” which starred four black women.
Alexis Tedesco, Beautyblender’s vice president of global communications, told HuffPost in a statement, “We truly want everyone to find their perfect match — so while the range goes very light, as well as very dark, we have THE MOST shades in, what we call, our ‘medium plus’ range and this was made for Latinas and people of multicultural backgrounds because they have the hardest time finding the right shade to match their undertone.”