Watch How Companies Tackle 2020's Big C-Word In This Year’s Holiday Ads

From a coronavirus-secure ballet performance to the scrapping of Santa's "naughty list."

This year’s holiday ads are a perfect antidote to the year from hell.

And one way or another, they find ways to address the big C-word of 2020: coronavirus.

In a year dominated by the pandemic, some businesses tackled the public health crisis head on in their holiday spots.

British supermarket Tesco decided with its tongue-in-cheek commercial that there was “no naughty list” this season ― even for those who forgot to properly wash their hands ― because of the difficulties endured by many.

Amazon, meanwhile, told the tale of a determined ballet dancer who gets to perform, albeit in a socially distanced style.

Other companies acknowledged the health emergency in more subtle ways, such as British department store John Lewis’ animated acts of kindness:

Check out the other holiday ads below. We’ll add more as they arrive.

1
Give With All Your Heart (Kohl's)
2
Inner Child (McDonald's UK)
3
We Believe (SuperValu)
4
From Our Family To Yours (Disney UK)
5
Christmas Is What You Make It (Hobby Lobby)
6
Realizing What Really Matters (Home Store + More)
7
And I Think To Myself (Lego)
8
Christmas Is This Very Moment (Very.co.uk)
9
The Lil' Goat (TK Maxx)
10
Make It A Christmas To Remember (Toys 'R' Us Australia)
11
A Sausage CaRoll (Walkers Crisps)
12
Kevin's Out In The Cold (Aldi)
13
The Night (Way) Before Christmas (Westfield AU)
14
Making Christmas Special (Morrisons)
15
A Comfy Carol With Wallace & Gromit (DFS)
16
We Will Hug Again (Zalando)
17
Elephant Trail (WWF)
18
Mince Pie Dancer (Dobbies Garden Centres)
19
Gucci Gift 2020 (Gucci)
20
We're All Homemakers (Woodie's)
21
Big On A Christmas You Can Believe In (Lidl)
22
Gift Like You Mean It: New Guy (Etsy)
23
Gravy Song (Sainsbury's)
24
An Evening with AbracaDaisy & The Incredible Lucy (Argos)
25
Father Christmas To The Rescue (Barbour)
26
Fake Shake (Dreamies)
27
Christmas Is On (Deliveroo)
28
Perfect Portions (Sainsbury's)
29
Joy Begins Here (Walmart Canada)
30
Make Her Shine This Holiday (Pandora)
31
A Call To Joy (Hudson's Bay)
32
Make It Unregiftable (Vistaprint)
33
In Dad's Shoes (Macy's)
34
Holidays As Usual (Heineken)
35
The Greatest Gift starring Steve Carell (XFinity)
36
Hug This Until You Can Hug Me (The Pavilion)
37
Keep Sharing Magic Moments (Swan)
38
It Begins With A Book (Penguin)
39
Everyone's Giving Double (Co-Op)
40
Gift Of Gu (Gu)
41
The Magic Of Connection (Vodafone UK)
42
The Night Before Christmas (Celtic Football Club)
43
Big Sarnie (Sainsbury's)
44
Say Thank You This Christmas (Pets At Home)
45
Make Christmas Great Again (Norwegian Postal Service)
46
All I Want (Ted Johnsons)
47
Find Your Obsession (Decathlon)
48
Edgar's Christmas (Erste)
49
Find Your Joy, A Dog's Dream (Microsoft)
50
The Mission (DocMorris)
51
As Long As You Love Me (RSPCA)
52
Merry Different (Channel 4)
53
The Lost Teddy (Libraries Unlimited)
54
A Jolly Safe Christmas (Innocent Drinks)