3 Quantifiable, and Actionable Business Strategies With Nicole Walters


Nicole Walters is known to many of her Periscope followers as the woman who quit her 6 figure corporate career in front of 10,000 live viewers. While some may call her crazy, she describes it as simply living in her purpose.By simply applying strategies from her corporate background with everyday business owners, she earned 11, 000 in 3 weeks.

In no time, Nicole Walters has built a 7 income business and continues to offer quantifiable, actionable strategies to business owners through her overwhelmingly successful course, 1K1Day and through her community.

Nicole was a guest on the Podcast this week, enlightening us on what it feels like to share concerns as a mother and business owner, why we should be a little less fearless, and the importance of having a clear sense of direction in business.

Hire Yourself For Your Future

Although for everyone who watched Nicole ditch her career on Periscope, it looked as if she was quitting, Nicole says it was simply a transition. Rather than quitting her job to become an entrepreneur, she hired herself for her own future. Using the skills she used to help incredible brands to grow, and applying the same strategies to her own gifts and turning a profit.

We tend to hold ourselves back because we have a narrow view of our circumstances, often sitting in jobs or careers that we hate, or that do not fulfill us because we are afraid of stepping out of our comfort zone. Changing your perspective enough to understand that you are simply choosing to apply the same skills and talents to launch your own business may give you the courage to begin a transition.

"You're not actually quitting your job Test the process, it's not something that has to be as blind or as hopeful and risky as we'd like. You can put things in place, start working in your off hours while working your 9 to 5, pushing yourself to establish what you want to do. The term I like to use is you want to build a place to go. You're not actually quitting your job to be an entrepreneur as if you are unemployed, no you are hiring yourself for your own future."

On Being Fearless

I am all about being fearless, and attribute being fearless to having the courage to walk boldly in your purpose...and although all this is great, Nicole cautions against casting fear aside completely, reminding us that fear can often be healthy.

  • Fear keeps you cautious.
  • Fear forces you to assess things and to apply knowledge as well as best decisions first.
  • Entrepreneurship is risky, and we have to remain aware of this as we navigate through our personal journey.

"The reality is you have to do it afraid. I don't think fear goes anywhere, honestly, fear is a healthy thing at times. It's what keeps you cautious, it's what makes sure that you are assessing things and that you are applying all of your knowledge and best decision making to make sure that you are moving forward on the path that is designated for you. However, it is important to recognize that Entrepreneurship comes with risk, and the one thing I can promise anyone, including myself, is that every single day I will face something unexpected.  It could be good or bad, it comes with challenges."

Bust a Myth and Stop Searching For Balance

Early on in my freelancing journey, I searched obsessively for balance. Reading article after article, because as mom, of 4 (including a toddler and infant) the idea of balance was everything.

A few years in, and I have yet to find balance. According to Nicole, it is because it simply does not exist. I find that I simply have to create a routine that works for me, and there are days when my routine completely falls apart. That is the most challenging part of being a mom and a business owner, but it is also what makes my experience so precious. My children help to define my imperfect journey, I simply have to accept it and work through it.

"The greatest challenge is the myth that we can balance it all. We are always out of balance because it is not a real thing, there is only so many hours in a day and you will never finish everything. Once we start being honest as moms and business owners and saying, look, I didn't have a perfect day and I did not finish everything and that is okay, we will be able to sleep better."

Listen to the whole conversation below.

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