I was driving down Interstate 5 over the weekend.
I looked over to my left and flying by me was a sexy, beautiful jet black Maserati. I grew up with four brothers as a complete tomboy fascinated by cars, engines, and craftsmanship of everything from furniture to architecture.
When that Maserati flew by, I was absorbed in the thought of the engineering it took to get that beast of a car on the road.
Then I got to thinking about my business. In terms of engineering, it took years of hard work, engineering on so many levels, to get VERB Media Group to where it is today. Lately, we are in overdrive.
This led me to ponder the idea of how I would take care of that car if I owned it. That led my mind to wonder further and ask myself why not take care of everything that I own, including my business, the same way.
What would happen if we began, and continued, treating our business like that brand new dream car that we are so pumped about driving?
You will get way more mileage out of your business.
Here is how you keep your business purring like a brand new Maserati.
Three Ways to Keep Your Business On the Road of Success
1. Keep it Shiny on the Outside
People can see your business in more ways than ever today.
Social media is a MUST for businesses to reach the broadest audience possible and disseminate information to the masses. What I mean by keeping it glossy and fresh on the outside like a brand new dream car is that you have to maintain an image of your brand.
That means top to bottom, inside and out, branded with messaging that speaks clearly to your audience. Your cover photos, Instagram posts, newsletters, logo, and anything else with your company's name on it has to shine.
2. Keep it Clutter Free on the Inside
Don't be that person who invites someone to get into their new ride and has to say, "Oh, sorry about the mess."
You leave your possible passenger (AKA customer) standing there as you scramble to throw stuff in the back seat so they have a place to sit. It is the same for your business.
Presentation is everything! When someone walks through your door make sure they look inside and are in awe with the well thought out engineered details. You want your clients to be excited about the bells and whistles, as well as the people, the product and service you provide.
You want them to remember the "feeling" they get sitting down as you rev up your relationship building skills and get ready for the closing pitch!
3. Schedule Regular Business Tune Ups
Like a car that never gets a tune up or is always late getting oil changes, and is just plain neglected overall engine TLC department, your business will not run smooth or last as long without regular maintenance.
You need to be vigilant about this and look deep within the engine that keeps your business going. Ask yourself what does your business need for top performance? What do you need to change out to make sure your business is firing on ALL cylinders?
Ask others if they can see that you are doing all you can to ensure ROI is above expectation? Sometimes we, as big thinking entrepreneurs, are hyper focused and need some outside feedback from people we love and trust.
How often does your business need a tune up? Quarterly, at least.
Do yourself a favor and treat your business like it is your brand spanking new dream car that you want to drive every second of every day because you are so excited about it.
Drive your business to success.
Michelle Renee is the Founding Partner of VERB Media Group, motivational speaker, and published author. She lives in Southern California.