The power of the customer community is an essential need for every brand to succeed -- not only in the Internet of things.
According to marketing experts, as we have equally seen, brands must create more values and impacts if they want the upswing to live forever in the heart of the people. Not only that, the only way to attain business goals is to remain connected with the community. Here are three simple but powerful ways to leverage community service for winsome business success.
1. Understand the community.
If you’re into business, you’re probably out to make quick profit. When that might be good, it’s not an ideal mind-set.
The success of every business lies in the ability to tend to people’s need, consistently. In that sense, having a clear understanding of your community will not only put your brand in the right shape; it will equally widen your chance to make the most of the market while placing you over the competition’s edge.
You can use customer feedback to develop perfect action plans both in product wise and community service alike. In view of the latter, however, you have the channel to get first-hand information about the most important thing to the community such that you don’t build schools when hospital is more preferable ... Use the channel very often.
2. Create shared value.
At this point, understanding the community is no more enough. Start thinking of how to contribute to your business community, which is what you depend on. You already know that integrating Corporate Social Responsibility (CSR) into your business strategy gives you the wing to fly.
“When companies focus first on meeting the needs of the people they serve, they don’t have to spend big money to attract new customers. And when they stay close to their communities they don’t need market research to tell them what people want,” says Lara Lee.
According to Harvard Business Review, “Companies could bring business and society back together if they redefined their purpose as creating shared value —generating economic value in a way that also produces value for society by addressing its challenges. A shared value approach reconnects company success with social progress.”
3. Watch your business sprout.
Having worked for many, community service is a magic wand to dominate your community and, subsequently, take your business goals to the highest level of fulfilment. For example, Abul Hyat Nurujjaman didn’t only succeed in giving his company a rare success, he also bagged several awards for choosing community service as a dear strategy. The Managing Director of Taj Accountants, a big brand of accountants in London, notes that giving back to the community is building bridges for shared prosperity.
Take Away
If you find online marketing unproductive, due to competition, try the window of community service today. Show the community you care about them, they’ll pay back more immensely.