4 Lead Generation Tactics That Can Make a Successful Startup!

4 Lead Generation Tactics That Can Make a Successful Startup!
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Generating a steady supply of new leads and building your pipeline is a critical part of developing a profitable business. However, it can be a challenging process. The upside to resource-intensive campaigns, constant A/B split testing and content-marketing initiatives is often a marginal improvement in your conversion rate, which can be frustrating. A small difference can mean a big difference in the long run, but getting to that point can be arduous at best.

That's assuming you even know where to start. If you're lacking inspiration on how to generate leads, here are some you can put to use right away.

1. Build your social media presence.

This might seem pretty obvious, but social media costs you nothing unless you're using it to advertise, which means free off-site promotion for your startup.

In particular, focus on visual marketing. Use platforms such as Instagram and Pinterest to catch the eye of consumers and prospective buyers. Share attractive-looking photos, not just of your products and services, but also of your team members, corporate events and other aspects of your business that your potential leads might be interested in.

Remove the barrier between you and your audience by refusing to be just another faceless corporate entity. Use the human element to your advantage.

Furthermore, in addition to your own content assets, remember to share interesting articles and videos you find across the web on your social profiles. Curated content sometimes performs better than your own content, and can also allow you to build relationships and partnerships with other businesses.

2. Increase the number of opt-in offers on your site.

Common sense dictates that if you have more opt-in opportunities on your site, and they are actually valuable to your audience, that you're going to get more signups. You don't have to rely exclusively on the signup forms on your sidebar or at the end of every blog post, although those are great places to focus on.

You can turn every piece of content into an opt-in offer. The key is to make the offer so attractive that your website visitors can't help but click to download the resources you're making available to them. PDFs, ebooks, reports, white papers, webinars, demos and other assets can all be leveraged, and by increasing the number of offerings, you can also test to see what your website visitors like most.

3. Remove friction from your signup forms.

Even willing leads are going to abandon your forms if they aren't easy to fill out. They should be so brainless that anybody that comes to your landing page doesn't have to go back to correct errors after hitting the "Submit" button.

At the very least, you need to do a good job of highlighting the errors so that your visitors know exactly what they need to correct. Fortunately, this is not a complicated process. All you need to do is install some simple JavaScript on your site. This will enable your visitors to make corrections in real time rather than after they've already filled out the entire form once.

Additionally, you might consider simplifying your signup forms by removing unneeded fields. The more fields your visitors have to fill out, the more friction you're ultimately going to create.

4. Using Good Lead Generation Tool

Quality sales leads are essential for businesses to initiate customer interest in their products and services. However, finding a good lead generation tool can be difficult in today’s highly competitive market . Lead Generation tool like LeadLocate provides an excellent solution to help business owners generate quality leads. By searching through local classified advertising websites like Craigslist, Backpage and eBay, LeadLocate utilizes specific keywords to find potential customers. Once your sales staff has these in-market customer leads, they can use LeadLocate to contact potential clients with a phone call, SMS/text message or email all without leaving your web browser. It was Ilya Germanyuk who came up with the idea of making it simpler for serious buyers and sellers to find each other. His goal was to help them connect and sign on the dotted line.

Lead generation ideas can be hard to come by unless you are regularly in the habit of brainstorming. Implementation can also take a great deal of time and effort, but if you're willing to stick with the process, you'll be able to increase conversions and attract more leads for your business.

Ongoing, consistent effort is required to produce a steady stream of leads. Experiment, test, tweak and focus on the most effective strategies. Balance your set-and-forget efforts with work you will be doing on a continual basis.

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