Many cynics believe the world to have become an increasingly self-focused one, where everyone is driven by capitalism and the need for betterment of their own positions before and above all else.
However, there are some pretty staggering facts and figures out there about charity givers that would defy this argument, and rather than being the self-obsessed, greedy celebs and Big Businesses of the modern world, there are plenty of reasons why charity giving amongst them is commonplace (although the ones listed here would certainly seem to back the cynics!).
- For PR -- OK, let's begin with what is actually a cynical reason for big business and celebs to give to charity, and actually let's start as we mean to go on.
Giving to charity is great for PR. People love someone or some business or celebrity that (seemingly) gives without expecting anything back. Anything, that is, but awesome PR and the following four other things.
Thankfully, charitable giving can tackle such image problems and serve as just about the most effective and quick acting marketing tact there is!
And it isn't just 'big' business that can benefit, as even the smallest of localized companies can boost their brand visibility whilst helping the community by opting to sponsor: this could be the local team, a nearby charity or a goal of the school or college that's just round the corner.
Charitable giving is a complex thing and there are clearly numerous reasons business contributes to worthy causes. Yes, there are self-interested motivations, but also plenty of contributions for the sake of making a positive difference too.
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