As the world's biggest retailer, it's no surprise that Amazon's popularity continues to rise with sellers. According to Web Retailer, 4 times as many people make a million in sales on Amazon compared to eBay.
With so much competition, it seems harder to get noticed as an Amazon seller or even reach the bestseller's rank. But no matter how many products flood Amazon, there is always the capacity to increase sales. That's why it's crucial to build visibility at the very start to get the attention of your prospects. Read on for 5 tactics that can get your customers to not only find your product but be encouraged to buy it.
Visibility Tactic #1: Get Reviews
Case studies have shown that reviews on Amazon help prospects and customers make buying decisions. Studies show that social proof will sell your product, which is a key aspect of your marketing plan. Your customers depend on product reviews before they go out and buy.
Here's the thing though - you have to make the ask. Don't assume that people will know how to support your product. While you can rely on Amazon's direct marketing mail response, don't always assume your customers know where and when to leave a review. That's you're your personalized response comes in, which is always the better of the two.
Visibility Tactic #2: Improve Your SEO Ranking
When you understand the problems facing your customer, you can also integrate optimized titles, SEO tags and keywords to help build your rankings in the search engines - in the case of Amazon, the keywords in a product's title play a big role in the rank listings.
Remember to also include brand, description, product line, material, color, size and quantity in the product field. Amazon looks at keywords in the product's title to rank listing. Optimize your Amazon product listing using long tail keywords directly from Amazon.
Visibility Tactic #3: Be Visual
The text layout, formatting, imagery are all important and necessary key elements that ultimately, will convert your visitors into buyers. Go that extra step and create an in-person shopping experience by allowing your customer to virtually "try on" the product or visualize it in various situations.
Visuals bring a brand to life. Consider the fact that your customers might experience an emotional response when they see an eye-catching visual that causes them to feel some kind of visceral emotional reaction which in turn, will encourage them to click on the "buy now" button. Over time, your customers will begin to associate the design with your product.
Visibility Tactic #4: Do Coupon Promotion
Offering a discount or coupon cements trust in a buyer. This tactic could ultimately land you at #1 for your product category, which could work in your favor especially if you are selling a niche product.
You could issue $1 coupons to a group of Amazon product reviewers. Of course you can't expect to make money from those coupons, but they can get redeemed in which case, the sudden spike in sales can also boost your Amazon best seller rank.
Visibility Tactic #5: Increase Online Engagement Using Direct Response Marketing Tactics
Even though Amazon might do its fair share of marketing of its products, you should still personalize your own marketing efforts to your Amazon store to increase online engagement and ultimately, boost sales. Types of online engagement include: attaching a coupon to a weekly ezine or posting a keyword friendly and informative blog post by targeting your niche with appropriate content. At the end of your article, lead your prospect with a link back to your store.
So there you have it - 5 tactics to increase sales and ultimately, build visibility of your Amazon store. Once your prospect or customer lands on your product page, you've got to make sure s/he stays there. The last thing you want is a customer who doesn't stick around to buy your product.