Twitter can be a bit overwhelming at first, but with a few simple steps it can attract your ideal clients!
Are you leveraging Twitter to its full potential? Well, let's see.
Firstly, it's not about the number of followers you have, it's about your engagement and reaching a targeted audience.
You need patience with Twitter, heck with any social media platforms for that matter. I once had a prospect (and now a client!) tell me that he didn't see the value in social media if the likes, re-tweets, shares or tools available didn't result in an immediate sale.
I asked him if he was single, and although a bit puzzled, he still answered and confirmed that YES he was single.
Great, then I asked him if getting a haircut meant that he would automatically meet a girlfriend?
He laughed and laughed and replied, "It's an investment, I suppose." “Totally, so is Social Media Marketing.”, I said
You know, often times, you have the answer right in front of you. And you have so many tools to help attract your ideal clients and grow your business, or whatever you need to gain with social media.
Does it mean it's easy? No, but persistence and consistency do pay off. Attracting your ideal clients will not happen overnight.
So let me help you find some amazing clients or leads with these 5 simple tips to attract your ideal clients with Twitter lists!
RESEARCH
Research other people's lists to see if you can find your ideal clients. Then add them to a dedicated list that you create.
CREATE VARIOUS LISTS FOR YOUR IDEAL TARGET CLIENTS.
Example: if your ideal clients are small restaurants, create a list called "Best Restaurants in (city)" and add them to the list. Not only will they receive a notification that they were added to a list of the best restaurants in the area, but they will also likely start keeping an eye on you and the services that you offer.
EXCLUSIVE OFFERS!
Use Twitter lists to send exclusive offers to your ideal clients within your lists. Hint: most people are getting a little annoyed with automatic replies on Twitter. So, chances are they will find your message a breath of fresh air. You can find more valuable tips here.
USE YOUR LISTS FOR REFERRALS!
Create a Twitter list for past clients. Believe or not, it will make your life that much easier when you are looking for a referral or need a quick business reference. Having a Twitter list called “References” or “Past Partnerships” will aid potential clients when they are researching you or your business. If you do this, it is absolutely necessary to ensure that you do not have a "non-disclosure agreement" in place. Naturally, you should know if that's the case, you can always communicate with your past clients to obtain permission to add them to this specific list.
DEDICATE TIME TO INTERACT WITH YOUR LISTS.
Even if the accounts have not all followed you, it's important to maintain regular interactions. Go to your lists to see what people have been up to, and like, comment, and re-tweet relevant information that you can share. Rotate your engagement list every week and repeat! I always recommend rotating because you don't want to overdo it, but you also shouldn't neglect your lists. Twitter lists are an easy way to keep track of ideal clients and build relationships.
A lot of businesses attempt to take shortcuts when it comes to social media, but as with any other type of business, persistence and patience is key. It's important to remember that one thousand engaged followers are always better than two thousand with zero engagement. The same rule applies to Twitter.
Finally, avoid Twitter’s automatic replies at all costs; they always appear spammy. If you want your business to stand out from the rest, be authentic and build genuine relationships over time. You will be rewarded with highly engaged followers, which will translate to increased revenue.