6 Reasons Most Startups Fail Before They Even Get to Start

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While going to buy grocery one day, I noticed that a particular retail business that was obviously doing well a few years ago had closed up. As I wondered about what could have happened, I equally saw about two more retail businesses close to it that have equally packed up.

I am sure you must have seen something similar right where you live. It is almost like a trend. A business starts, and in a couple of months, it closes up. Worse still, there is even a statistic attached to it which tries to prove that 90 percent of all businesses fail within the first five years.

I have thought about this for some time because I equally own a couple of startups, and I definitely don't want to be a part of that statistics. I guess you don't too.

Well, I was able to get a couple of answers. So if you are still wondering why so many startups fail even before they ever get to start, I will give you six major reasons. They are not exhaustive, but here goes:

1. The owner employed people he knew, instead of the most qualified hands

Many startups are small businesses. It is quite understandable that the owner would like to have a close knit family. And he does this by employing people who are referred to him by close allies, friends, or family members.

For most people, the reason behind this is that they want people who they can trust, people who won't steal from the company.

Unfortunately, this decision ends up being a wrong one. Why? As a startup, you need the most qualified hands you can get. Else, they will still run down your business without having to steal from you.

2. Start-ups fail because the owner runs out of money

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If you are starting out as a business owner, try and set money aside to cover running cost for a minimum of one year. This should include the money that will handle workers' salary, recurring expenditure and the rest. The idea is to make sure that the business stays afloat whether it makes any profit in the first one year or not.

And in reality, most businesses never get to rake-in the millions until a few years later.

But do your best not to borrow a lot of money because of this. It is always better to start without that gloomy feeling that comes with knowing that you owe a bank or a loan shark a lot of money. And the good news is that there are a couple of unconventional ways you can raise money for your business without taking a loan.

But if there's need to borrow at all, make sure it is minimal.

3. Startups fail because the CEOs don't take adequate rest and break down

When I started my consumer goods retail business, I put my all into it. I forgot I even needed to rest. And on many occasions, I totally forgot how important it was to eat well, or even to get a good night's sleep. All I could think of was what to do to make my business grow, beat the competition, and bring in a lot of profit as soon as possible.

I succeeded in doing that. But it cost me my health temporarily. Yeah, I broke down one of those days. I mean, I had it coming.

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Thankfully I learnt my lessons as soon as I recovered. I applied a lot of changes in my lifestyle and it helped my business in the long run.

Just like me, most entrepreneurs start their businesses with a lot of enthusiasm and drive. This propels them to work hours unending trying to drive their startups to success. It is great, and I understand the feeling.

But there should be a balance. As an an entrepreneur you should make out time to rest and sleep without feeling guilty, because if you break down along the line, your business will most likely follow suit.

4. The Owners don't invest in adequate Security

When I was starting my consumer goods business, I remember my business mentor specifically telling me to make sure I invest in security. He stated three ways I should do so: through insurance, legally, and against burglary. Doing these things is not rocket science, though at times when it comes to burglary you need to make sure you avoid bogus locksmiths.

Depending on the size of your business, you may even have to hire security guards all in a bid to make sure that you don't work hard and then lose all your profits to hoodlums.

As for insurance and the legal aspect, those are common sense steps you should take. Fire incidents for instance, have driven many business owners out of business. Don't let that happen to you.

5. Poor marketing strategies.

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Many startups don't have any clue on how to market themselves or their products to prospective customers. Well, if you don't invest in a good marketing strategy, how then do you expect customers to get to know about your business? And if you don't get customers, well, let's just say your startup will fail before it starts.

6. Being in business for money and not for passion.

Every entrepreneur wants to make money, I know. But if the main reason you are starting that business is to make a killing, and not because you love what you are doing, then it is just a matter of time before you lose interest. And once that happens, the business will go down.

Starting a business is a daunting task. But more daunting is trying to make sure that your business stays in business. Avoid these mistakes and watch your startup cross that 5-year business failure mark.

This article was originally published on My Startup CEO