Unfortunately, not all pitches go well, but you can learn from the ones that fail.
Giving a pitch is a stressful situation. Whether you're trying to sell your idea to new investors, or sell your services to a new client, you're putting your all into a presentation of your core idea, and are hoping to appeal to your audience.
When you're done, you'll probably have an inkling about how well you actually did. You might have a feeling about your performance, or you might read the faces of your audience to get a register. Either way, there's a chance you didn't nail that pitch, and if you didn't, these are probably the reasons why:
1. You weren't prepared. Presentations demand prep work, well in advance of the final pitch. You need to do your research, draft and revise your content, and do dry runs before you hit the stage.
2. You didn't target your audience. Your pitch is given to a specific group of people, so you need to adjust it to target them specifically. What are they getting out of this? What's going to appeal to them?
3. You were too long-winded. Content is good, but being concise is better. If you drone on and on about the same bullet points, or get into the weeds with your presentation, you'll lose your audience.
4. You failed to differentiate yourself. If you want to stand out, you need something different about you. Don't give the same pitch these people have heard a hundred times already.
5. There was no unique value proposition. Let people know what your true, unique value is. This should be the centerpiece of your entire presentation.
6. You had no energy. Your content is important, but it's equally important to be a good presenter. Develop your energy and charisma if you want to make a lasting impression!
Try not to sweat it if you mess up a pitch. It happens to all of us, even the best of us. All you can do is recollect yourself, identify what went wrong, and take measures to reduce the likelihood of those events unfolding during the next pitch you make.