“If you aren’t dreaming big for yourself, who’s doing it for you?” - Gary Vaynerchuk
Listen, I get it. The holiday season is a fantastic time of the year. Families gather, trips are taken and time is spent with the ones you love. December is one of the most magical months of the year!
December is also a time of massive growth for most business owners if you are willing to do what others won’t. Most agents take weeks off and reconnect with themselves and their families.
What if you could spend time with family while growing your business. Here me out…
The holiday season is a time where most feel relaxed. Use this! This is the perfect time to build your tribe and attract clients!
Here’s what you do:
NAIL DOWN YOUR IDEAL CLIENT.
Create an ideal client avatar and know them inside and out so you can speak their language.
- What keeps them awake at night?
- What are they afraid of?
- What makes them angry/frustrated?
- What trends are occurring in their lives?
- Are they logical? Are they passionate?
- List out demographics: age, location, relationship status, kids, type of work, income, desires, hobbies...
CREATE A FREE RESOURCE FOR IDEAL CLIENT
It Must Provide a Solution to ONE Problem!
Regardless of how people find their way to your content, they are looking for a way to alleviate a frustration or fulfill a particular desire.
To be effective, your free resource must target a problem specific to your audience and should provide ONE solution to one incredibly annoying problem.
It Must Be QUICK & SIMPLE!
- A one page cheatsheet
- A 5 minute training video
- A quiz.
- A free report.
- A free 10 step plan to sell your house in 30 days.
- A free webinar
- A free audio training.
Remember that 90% of your audience are complete novices. Create it for them!
POST THIS FREE RESOURCE ON A LANDING PAGE WITHOUT ANY OTHER OFFER
In other words, put your content on a page with no call to action. Only give value.
CREATE A PIXEL ON LANDING PAGE
A Facebook pixel is code that you can grab from FB and put in the header code of your landing page to help you build a targeted audience to run paid ads to later.
{Check out our Facebook Ads course if you are interested in learning more)
SHARE YOUR CONTENT OVER SOCIAL MEDIA
Post on FB, Instagram, Twitter, Linkedin, etc. Just make sure you are posting where your ideal client hangs out. You can also run a low cost paid Facebook/Instagram ad to get traffic to your landing page.
In closing:
THINK OF YOURSELF AS A PUBLISHER AND OFFER VALUE DURING THE MONTH
Create value through your content with no expectations.
Your ideal client is going to know you as THE EXPERT and THE AUTHORITY in your field if you do this right.
Focus on helping and serving your target audience with information and entertainment they value and need.
Try shifting from the “always selling” mindset to the “always giving” mindset.
Andi Wickman is an entrepreneur, speaker, and Real Estate coach. You can hang out with her in her private facebook group for Realtors who want to conquer Social Media for leads.