It's great to see new customers buy from your website for the first time. It feels even better when you notice repeat customers keep checking out your online store (like they can't get enough of it) and buying what you offer them. The question is, how can you make your website so irresistible that your customers, whether new or old, keep coming back to it? This is an ongoing challenge every entrepreneur works hard to achieve and here are six cost-effective strategies you can implement right away to keep your customers coming back to your website.
1. Come up with an interesting and intriguing visual element for your website.
Notice how Forbes has the "Quote of the Day" and Google has the "Google Doodle"? Your small business can't obviously compete with these authority websites but you can surely learn from the example they're setting. Team up with your people to come up with the most creative visual that your customers will love (so much that they'll share it on their social media accounts, earning you more potential customers).
2. Stick to a design that's easy on the eyes.
Your website's design and overall look play a critical role in making your customers stay or go away from your online store. So don't make them have to dig all the pages of your website or scroll left and right (horizontal scrolling) to find the information they need. Make navigation easy while keeping the design straightforward and clean.
3. Keep your content fresh.
When your customers see that your website's blog is regularly updated, they'll make it a point to go back to it often to see if you have anything new going on. You can make things easy for them by using a badge that says "What's New!" or something related so they know which to click on.
4. Optimize your website for mobile.
By now, you should know that the average consumer checks their phone almost 50 time per day? Over 50 percent of your customers also purchase from your website through their mobile device. So pay attention to the numbers by making sure that your website is mobile-friendly. To help you get started, this blog post by Sabri Suby, Head Of Growth at King Kong on how to optimize your website for mobile will surely help you do it like a pro.
5. Mail out newsletters.
If you don't have an email list yet for your business, now is the time to start building one. Once you've captured your customers email addresses, you'll be able to inform them of your newest offering, encouraging visits to your website.
6. Think great deals and incentives.
Depending on what time of the year it is, offer an exciting shopping discount to your customers. Do this on a regular basis, say monthly or quarterly. This will help them anticipate your future offers, making them go back to your website often to check if there's anything new. You can also run contests to engage your loyal customers and make them spread the word to others, helping you gain new customers in the process.
Attracting repeat customers to your website isn't exactly rocket science. It's doable and possible. Just observe these six crucial tips strictly and you'll be surprised the next time you evaluate your site performance and sales.