Selling is getting a bit tricky in today’s growing tech world. As things are changing fast, the need for customer focus and maximizing sales is also increasing. No matter what the goals of your business are, it is inevitable that you would not be selling something. Sales is about converting potential buyers into actual paying customers and is a part that every marketing team should understand.
A good sales pitch starts with the first impression of your business and its fine tuning with the practice. Marketing professionals should try hard to get into market research for their business to pitch their products or services to create a positive impact on the audience.
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A few months back, while reading random marketing blogs, I noticed that the most effective sales leaders did a few key things that are different from those that others do. So, I made this list that is really effective for sales leaders looking forward to growing. Take a look and see if it works for you as well:
- Designating roles and responsibilities
A project manager is a person who has to keep all the elements of a project intact. They have to designate roles and responsibilities to their team based on their strengths, designate separate roles for different positions like copywriters, trainees, designers and others. Marketing managers are using task management softwares like ProofHub to define set of responsibilities for every person in the team that makes the start of their sales journey much simplified. When you will define their roles it will make things much easier and will avoid confusion that happens when there is an excess of tasks. You can simply add people to the task list on ProofHub and create a workflow-based approach for your sales team.
2. Get to the point
How many emails do you shoot up in a day? I believe many of them. So, when you are up with writing your email to make sure it is read from start to end, keep it short and to the point. Make a clever opening so that the reader is hooked up and put strong words to justify your argument. Be transparent about the facts and stats and current progress of work. You are probably going to get a good response from readers for your pitches that are clear and concise.
3. When to highlight past success
At the time you are raising your pitch to your potential investors, they are likely to place their investment in capable hands. Look for sending them an attachment of the synopsis of your business success and highlight the specific achievements and the revenue of your efforts.
4. Before you sell your product, sell yourselves
Consider yourself more precious than your product and make no mistake while communicating about your value. Until you find your worth, you will find it difficult to sell your actual product. Try to make an impression that your ideas are brilliant and you are somebody worth working with. Your no sales strategy will work in the right direction until you work on selling yourself then the product. Try every opportunity to appeal to the human brain as there is a constant increase in competition.
5. Do not skip the casual tone
Talk like a human to your potential clients because you are not pitching to a machine and human brain is more responsive to casual talks. They expect you to converse in a friendly informal tone. Focus one by one of your clients talking to them about your well-researched pitch. Show appreciation by genuinely empathizing with your customer’s need. At the end of the day, they will like you casual attitude of approaching and there are chances they will respond.
6. Have prepared answers to any potential objections
When you are raising a pitch for your product or services, make sure to keep detailed notes on every suspect that might be raised by the other party. Preferably, make notes on every objection you may get from a potential customer and address to each one of them. Keep aside some important points about why you are unique to other and relevant answers to objections that may be raised
7. Give something for free
This might be a little tough for those who are already facing a financial mess. But it is in fact that people are more attracted to giveaways. Offering freebies makes a good way to reach readers. They are probably going to click on your link or open your email when they know they are getting something valuable from it.
These are some brilliant hacks that should be done prior to a pitch in to find the effective results for your sales pitch. Keep all of the things up to mark to show at any time.
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About Author
Vartika Kashyap is the Marketing Manager at ProofHub (https://www.proofhub.com/) — a project management software for your growing business needs. She is a seasoned marketing professional who is an expert in digital marketing and entrepreneurship. She’s been featured among LinkedIn’s Top Voices for the year 2016, and is also a contributor for The Next Web, Huffington Post & Your Story. She is also a top writer in Leadership & Productivity on Medium. Connect with Vartika on LinkedIn, Medium and Twitter.
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