Every day marketing guru's and growth hackers are trying to come up with new ways of using popular tools for their marketing efforts, and we have to be honest with ourselves, there have been some great case studies over the years.
In the perfect world, we would rely on a few apps and tools for spreading the word about our company, and that would bring enough attention by itself, but the reality is that we do need to be creative, and innovative when it comes to putting marketing tools to the test.
The year of 2015 promises to be exciting in terms of new discoveries for search engine optimization, as well as the way we tackle business tasks as teams and individuals.
Usersnap
Usersnap is all about being aware of the fact that user feedback and bug reporting is an crucial marketing tool that's both underused, and overlooked. Usersnap gives you all the features and tools necessary for helping your clients to report feedback with ease, without having to think twice whether they're going to get a response or not.
Waterfall
As the mobile market grows, so do the requirements for a reliable platform that can help us to boost our mobile marketing efforts. Waterfall provides an excellent mobile CRM platform that helps customers design and launch powerful mobile campaigns utilizing SMS and MMS. The customers of Waterfall include some of the biggest brands on the web right now, and there are dozens of case studies that you can learn from.
SEMrush
You will find that many people are avoiding SEMrush because of its price-tag, but when you come to think about it, there is no better way of analyzing your keywords and general marketing influence on search results than by using this unique database. You can easily analyze your own products, as you can your competitions. It's a win-win!
Get Satisfaction
Get Satisfaction is the leading online helpdesk community forum that you can get your hands on, it's built with both corporate and individual small businesses in mind, and can provide an extensive list of features that will make communication with your customers a breeze. With a name like that, that's the least you should expect!
HubSpot
HubSpot has been actively growing and expanding its marketing strategies over the last few years, and is now home for some few hundreds of thousands of marketing experts, trainees and those who're just starting out. It's a vast pool of information and knowledge, amongst tools and features that will accelerate the growth of your business immensely.
Bidsketch
Bidsketch is an application that lets you create, track, customize, and design beautiful proposals. Multiple ways to present your proposals ensure clients get what they want. You can export to PDF or share online. Every client gets a portal that lets them view and comment on their proposals.
Highrise
Highrise is the perfect place to track contacts and communication so that your team can view the status of any deal or relationship. Make notes on a meeting, share important emails during negotiation, or share tasks related to any contact or project. You can also mark information private to yourself or select team members, so that you share what you want, when you want.
If you want to gain a deeper understanding of the current marketing technology, there is going to be a free webinar run by VentureBeat's Stewart Rogers, for which you can signup at BrightTALK.