7 Simple Ways to Grow Your Nonprofit's Email List

7 Simple Ways to Grow Your Nonprofit's Email List
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If you’re not building your nonprofit’s email list (and and increasing open and click-though rates), you are missing out on a huge opportunity to retain and attract donors.

This is because people prefer to donate via email.

7 Simple Ways to Grow Your Nonprofit's Email List

Email fundraising can only be successful if you are constantly growing your list. If you don’t consistently employ a variety of list-building strategies, your list will naturally shrink from attrition.

To start with, let’s talk about 7 simple ways to build your list.

1. Prominently Place Your Optin Form

An obvious way to increase email subscribers is to make it easy for people to find your optin form! Make sure it’s easily seen without scrolling

2. Tell Subscribers What They’ll Get

Setting expectations up front lowers unsubscribe rates.

Make sure you tell them how often they’ll receive emails, and what day of the week they’ll receive them.

3. Set the Tone With a Welcome Email

The moment someone joins your email list is the best time to send an auto-reply letting them know exactly what they can expect going forward.

This sets a positive tone to the relationship as well by sincerely thanking them for joining your email list.

4. Give Them Subscriber-Only Content

Email marketing 101 requires that you answer the question every reasonable person eventually asks:

“Why should I join your email list when I can easily follow your content on Facebook?”

An easy way to do this is to offer subscriber-only content, like I do with my weekly mini-webinars.

5. Get Them to Tell Others

The moment someone subscribes to your email list is precisely the moment to encourage them to share your list with their friends. Ask them to share on your confirmation page and in your onboarding emails.

6. Create Well-Timed Popovers

If you’re like me, you absolutely hate pop-ups. They usually appear before you’ve experienced a site’s content or even when you’re still reading!

Many popup solutions, like Rapidology, eliminate these issues by giving you control over how and when a pop-up will appear.

7. Know Your Audience

Your current subscribers are always asking themselves: “Is this email still worth the space it’s taking up in my inbox?”

Building your list ultimately requires understanding what your subscribers really want – and consistently giving it to them.

Serving up useful content that answers WIFM not only attracts new subscribers – it keeps the one’s you have.

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