Before you start getting into the full holiday swing, you need to handle a few things in your business that will make your new year started off right. Even though you may feel like time is the one thing you don't have right now; proper planning will ensure that your business thrives in 2017.
Here are 8 things you to do in your small business before 2017:
Refresh Your Bio: I am sure you have new accomplishments to share, so time to update your bio and use it to update your website. Invest in a new professional headshot, and ladies be sure to hire a make-up artist too. Remember, you are the brand. It's a great way to update your social profiles with a spanking new headshot.
Reconnect With Customers: Don't wait until you're chasing the current month's sales goals to start making customer calls. Make a list and call 5 customers a day. You should send holidays cards, and if they've done significant business with you send a token of your appreciation. Be sure to check what the company policy is on gifts. Major companies such as Wal-Mart, do not allow gifts of any kind, so you don't want to break any rules. When you contact your customers, invite them to do more business with you. If you are really close, ask if they'll refer a new client or give insight on renewing your current contract. To launch a revenue revolution in your small business, make a list of clients that you can start calling to confirm business for 2017 today.
Update Your Website: Your website is your marketing engine. What is going to be new about your website experience in 2017? Since you leverage your website to nurture relationships with new and existing customers, give your marketing copy a refresh in the New Year. Make a list of changes that can be made quickly. Try adding a new header graphic, free ebook giveaway, or a video series. Add a new type of content to your blog and give readers content that helps them grow, that's how you'll land them as a client.
Build an Editorial Calendar: Don't let content development stress you out. Get a jump-start on the new year by mapping out an editorial calendar at least for the first three months of the year. If you have a little quiet time over the holidays you can event start cranking out content or videos. As you are planning, look at what key marketing events will happen and during 2017. Are you releasing a new book or product? These are natural opportunities to pitch your product to potential clients via your blog content. Developing a content plan in advance will help you stay ahead of your content schedule so that you can manage peak times of year in your business. Be sure to put together a budget that will help you prepare to staff up for the help your need to develop, edit or promote your content in social media too.
Create a Social Media Contest: You can never go wrong with giving a gift. Everybody loves FREE stuff, Right? A unique way to promote your business to create a giveaway contest. Choose a social media platform and develop a contest to engage your audience. Offer one of your own products or work with a major brand partner to provide amazing giveaways like I did for #12DaysofGiveaways. (By the way, It's not too late to enter by the way Contest. It ends Dec 16th) Whether you are doing business online or off, a social media contest can create buzz about your business, help you build great relationships with major brands and drive traffic to your email list and your store.
Launch a Email Marketing Campaign: Use an email marketing tool such as Aweber, MailChimp or Infusionsoft to keep in touch with customers. Stay on top of mind with a weekly newsletter. Consider hiring a professional copy writer to help you set up sales funnel that starts with an email series that goes out in a sequence that you can automate to save time. Determine at least four products you want to promote via email through your sales funnel before the end of the year.
Start Using Online Ads: Online advertising is an effective way to target specific customer online. With mobile devices playing such a big roll in online search traffic you want to make sure you are not missing opportunities to capture people who are ready to buy. The best thing about online ads is that you can find out quickly how well you are doing. Set up a campaign with 4-5 ads for week and then see which two ads convert over the 7-day campaign. I suggest you test with one platform. Using Facebook, for example, for $100 you can develop a campaign that would help you to target buyers that have indicated they like a competitor's product. Starting with a small campaign is a good way to experiment to learn how to leverage online ads.
Enjoy Your Successes: Take time to celebrate your personal and professional successes. At the end of every year, it's good to review and reflect, so that you don't repeat mistakes. Evaluate your team to see if you need to add any new positions or replace anyone. This process will help you to think about what you can do better, and help you set your business goals for 2017.
It must seem like you're in a race to the end of the year, but take time in tackle of few of the items on this list. I promise if you take the time to look into at least half of these suggestions, your 2017 will be off to a bag. Have an amazing New Year.
This blog was originally published as 10 Things to Do In Your Small Business Before 2017 on www.succeedasyourownboss.com