The results of Photoshop are present in nearly every magazine editorial, advertising campaign and TV commercial. While everyone sees the "after" effects of Photoshopping, not nearly enough people see the "before."
Now, thanks to retoucher Elizabeth Moss of Rare Digital Art, people can see how long -- and how much -- it takes to make the subjects staring back at you the "right" kind of beautiful. Moss made videos that show hours of Photoshopping condensed into 90-second videos.
"These videos are unique because none of the high-end retouchers make these type of videos," said Moss in an interview with PetaPixel. "The quality of the other before-and-after retouching videos available online are pretty terrible and not at all representative of what is typically done on high-fashion editorials and campaigns."
In the videos below, Moss says she even adds pores to the models:
Watching Moss increase the size of eyeballs and slim down "wide" faces is indicative of a larger societal problem around standardized beauty ideals not based in reality. The most important takeaway? The images are altered, so women can stop chasing (and idolizing) false ideals.