These '90s Fashion Ads Show Normcore At Its Finest

Often imitated, never duplicated.

In spite of all the pouty and pensive-faced models in '90s fashion ads, trends from this decade are still coveted today because of their unpretentious look and feel.

We all wanted to look as cool as Kate Moss in a pair of high-waisted, light wash Calvin Klein jeans. Denim jackets and cotton T-shirts from the Gap were the epitome of effortless style as modeled by Milla Jovovich and 90210's Luke Perry. Meanwhile, we're still saving to purchase a slinky slip dress from Dolce & Gabbana.

Stars like Rihanna, Taylor Swift and Kristen Stewart have put their own twist on classic '90s fashion, donning minimal separates, oversized shirts and baggy jeans. Many bloggers followed suit, giving breath to the normcore trend, where the intention is to come across as "anti-fashion." Yet, their attempts often read as well thought-out -- the very opposite of what '90s fashion represents.

To take us back where it all started, we've rounded up some of the best '90s fashion ads on Pinterest. There's nothing like the real thing, baby.

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