I am a Mom Life Coach and therefore, all things Mom-related appeal to me.
With the 2016 U.S. presidential election looming, I decided to take a look at some random statistic pertaining to Moms and voting data:
- President Barack Obama won the two-party vote among female voters in the 2012 election by 12 points, 56% to 44%
- Estimated number of mothers in the United States in 2009: 85.4 million.
Percentage of 15- to 50-year-old women who were mothers in 2010. 53%. Percentage of women reported voting in 2014: 43.0%, compared to 40.8% of men.Admittedly, I was Intrigued by what I found. I subsequently decided to survey my Mom community across the country, to see what their thoughts and opinions were about the candidates and the hot political topics.
The My Mom Vote Matters survey opened on February 1, 2016, and closed on February 29th. Ninety-nine Moms completed the survey and here are some of the results:
- Marital status: 80% of the respondents were married.
Political affiliation: Democrat: 57.3%, Independent: 23.6%, Republican: 11.2, Did Not Disclose: 7.9%. Employment status: Employed 67%, Self-Employed 21%. Race/Ethnicity: White 52.5%, African-American, 34%, Latina 6.1%, Asian 4.1%, American Indian 1%, Did Not Disclose: 2.3%. Top five (5) hot topic concerns: Economy/Jobs 27.27%, Education System 12.12%, Health care quality/Costs 11.11%, Terrorism 10.10%, College Tuition Costs & Gun Control (Tied) 9.09%. If the election were held today, who would get my vote: Hillary Clinton 54.74%, Bernie Sanders 22.11%, Marco Rubio 10.53%, Ben Carson 4.21%, Donald Trump 3.16%, Carly Fiorina, Chris Christie, John Kasich (Tied) 2.11%, Jeb Bush 1.05%, Ted Cruz 0.00%.As the primaries continue and the races tighten, I too will stay tuned to see how these results compare to the overall voting population.The U.S. gender gap continues to be a significant factor in our presidential elections, and the preferences of men and women have never differed more than in the 2012 election.
Will this gap be the deciding factor in 2016? We will certainly know in less than 8 months. Is my survey representative of all registered U.S. Moms? Absolutely not. However, considering the impact of the female vote in 2012 and the percentage of our population that consists of Moms, even this sample speaks to why it might be wise for all candidates to proactively reach out to us and hear our concerns. Ted Cruz in particular.
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