The British entrepreneur and passionate of bee-keeping and the ÖtilÖ sport who had previously founded Mint Digital talks in this conversation about his new company of personalized marshmallows with photos.
Carolina Rodríguez Hernández: What does Boomf means for you?
Andy Bell: Boomf is all about savouring the moment - and remembering that memories shouldn't be confined to your camera roll.
Boomf is about reaching out and surprising your friends and loved ones.
Boomf is about a multi-sensory collision in your head. The zen moment of 'I can't eat this lovely person... but it is a marshmallow, I must eat it!'
CRH: What is Boomf?
AB: Boomf is edible marshmallows, aka the edible selfie!
CRH: When did you first feel attracted to establishing Boomf? Is it something you always envisioned, or has it developed over time?
AB: My now business partner printed my face of a marshmallow and I thought 'holy cow' I've seen the future.
CRH: Which is your favorite destination to disconnect from work?
AB: The bath.
CRH: What is your idea of perfect happiness?
AB: Being at home on a sunny weekend with my wife and kids.
CRH: What’s next in your business life and for Boomf?
AB: We want to give our customers gifting super powers. We've got lots of ideas up our sleeve that we want to try. But for now, it is all about marshmallows.
Andy Bell: A passionate for bees