A unique project fusing fashion with art in the emerging downtown Arts District was introduced in Los Angeles September 9, 2016 at the opening of Frankie Co Lab. This project, Frankie Co Lab store creates a live experience of a "go to" place to choose and express one's own style while their love of art is also inspired. The Frankie fashion line, best described as a style between advanced ready wear and young designer fashion includes fabrics of L.A. denim, leather from Italy made in Los Angeles, and sweaters from Peru. This fusion project of fashion, art, books, and architecture is staged to create an inspiring lifestyle much like an art gallery. The Frankie Co Lab was conceived by CEO, Kevin Chen and his team led by Tadd Zarubica, President. This interaction of contemporary styles and art enhance the tools of the cultural revolution expressing one's identity through fashion that is raging throughout communities in Los Angeles today.
Zarubica says the concept is to create a collection that will expand to include handbags, shoes, eyewear and more. He says, "We will have the Frankie line, and other brands creating a collection of the best designers from Los Angeles, NY, and other parts of the world, with a L.A. look in mind." This all inclusive model of clothing, art, and lifestyle will be the first of its kind in Los Angeles representing the many cultures and languages in the melting pot of the city. This fusion is leading the future trend of social connection and communication through fashion.
This social unity was exemplified at the festive opening of the Frankie Co Lab store. A diversity of styles were worn by the patrons including casual jeans and tee shirts, cocktail attire, and shabby chic combinations of punk relics while they interacted with the display of the futuristic Frankie line to be launched in the Fall of 2016. Ilsa Metchek, President of California Fashion Association, a special guest at the opening event quoted Shakespeare regarding the variation of fashion and street fashion that the guest wore, "All the world's a stage, and all the men and women, merely players." Fashion in Los Angeles is no longer just what is fashionable, but also what is an expression of identity and art fusion in Los Angeles.
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