In this age of technology, social media marketing has become a necessity for all kinds of businesses. It has become unavoidable considering the huge target audience that can be reached directly and very conveniently with just a click. With social media marketing opening new avenues, a rising confusion has occupied the businessmen’s mind. How much should they be investing in social media marketing?
This allocation of funds using cost and benefit analysis is a tough decision to make and we are here to help you decide how much you should pay for SEO and social media management. Social media marketing usually includes establishing a presence through social channels and networks, directly interacting with customers to foster new relationships. Posting about services in-line with recent trends, and crafting valuable content to meet business needs.
In the beginning, you may want to manage this on your own. SurgeViral has a great free course on social media management in order to save money but, as the business grows, the social media management requires more and more time which is the most deficient asset in lives of managers.
This compels you to find someone else to take over.When you finally decide to outsource social media management, you are probably going to look out for an intern, freelancer, employee, small marketing company or a corporate marketing agency. Social Media Packages would cost you a minimum of $300/month. Here, your choice shouldn’t be based on the cheapest option. Rather, you should look for the best fit depending upon the nature of work and vastness of your business.
An intern may work for free but lacks experience in management and marketing techniques. He probably excels in theory but has very little practical exposure.
A freelancer, the second cheapest option, is very flexible to move from project to project, but he lacks loyalty and has no incentive to do the best. He moves to the client who pays higher. An employee carries both experience and loyalty but these traits come with a high cost. Similarly, other options provide high quality services but each service is accompanied with additional cost. Now, it depends on the businessman to determine what level of expertise is needed for their marketing and who will be most suitable to accomplish business’s social media marketing goals.
Social media marketing is not something that should be taken lightly. The old school businessmen still hesitate in spending on a bunch of posts on Facebook or Twitter. This hesitation later on becomes a hurdle in growth of their business and leave them far behind their competitors. Be mindful that social media may look very unprofessional but its impact is massive. In few seconds, the word is spread across internet like fire in the woods. The best part is that social media channels are interlinked and whole system is global. This means that you do not have to be a multi-national company to have foreign customers. Your target could be the entire world and that too without extra cost! On the top of everything, social media marketing doesn’t require all the fixed costs associated with older marketing techniques like cost of papers or travelling etc.
As a businessman, you are aware that marketing is as important as the quality of your products and services. Some would say spend $45,000 annually on social media management, some would give you a different number. All of them are lying. Every business is different from other and only you can decide how much you should spend. Just remember that this expenditure is your investment, not spending. It will double in the form of revenue. Be open minded in hiring social media management agents and lets your business reach the new heights.