Officially, we may be halfway through 2016 but that doesn't mean that we have explored everything about the mobile gaming industry. With the ever-evolving advancements in the world of technology, mobile gaming is one of those fastest-growing industries. Gradually, devices and games are getting increasingly sophisticated and gamers are craving for immersive and innovative experience. It is for them that the developers are lucky enough to oblige to create bigger and greater games.
With the relentless growth in the mobile game market, mobile revenues throughout the globe has surpassed $40 billion and the growth has been constant at 35% from one year to another thereby reaching to an yearly total of $30 billion. The leaders of mobile gaming have always managed to sail on the wave of growth by adapting to some of the recent market trends which are listed below. If you too want to know how the mobile gaming industry is going to shape in the latter half of 2016 and 2017, here are some trends to check out.
Trend #1: Power of brands will again be popular
There have always been predictions of numerous ways of endorsing your game which could eclipse conventional marketing including the all-encompassing strength of some powerful brand. As costs of user acquisition have continuously risen out of control, such predictions have turned into reality. Not every mobile gaming company can compete with Supercell and King as long as attracting users and customers are involved. Hence, acquisition of brand has stepped in order to fill up the emptiness which was left over by paid acquisition of user. It's high time you start planning on how you can diminish costs of promoting your game.
Trend #2: A sheer growth of mini games
In an attempt to reduce the fatigue associated with games, an increasing number of mobile game developers are continuously working on adding mini games which are full of secret levels within the apps. These are some bonus levels which enhance engagement without the requirement of downloading any kind of additional content. This trend will gradually become famous as it is going to be a bonus for all mobile gamers. Mini games play the role of an engagement and user retention tool.
Trend #3: Abundance of VR opportunities
If you've been aware of the recent tech news, you will know that there has been a huge hype about Virtual Reality, particularly after the much-awaited launch of Resident Evil 7. Though you need to power VR by computers and headset, yet you are still on the better side presently ad mobile gaming will definitely get the right kind of VR treatment. Gamers will now amalgamate virtual reality with mini games and interactive mobile game will keep the players hooked to their phones.
Trend #4: Rise of Video Display Advertising
You won't find any other way around it as paid advertising is one of the best mobile game marketing tactic but at the same time this is also a player's game. At 0.06%, click through rates or CTR are pretty depressing to say the least. Nevertheless, Google Analytics prove that the video is the best of the worst and people are surely going to see a certain rise in this trend as more and more game developers will spend money in videos in 2017. Homegrown native video will become something profitable in 2016.
Trend #5: Graphics will improve manifold
Since the famous mobile game Snake, graphics of phone games have indeed come a long way and presently it is competing with consoles and PCs. With the growth of mobile game development, graphics are also going to get better day by day. It is needless to mention that with improved graphics, the overall experience of gaming will also be much better. The apps related to games will also get more sophisticated and the challenge lies in using a device which has improved graphics.
Trend #6: 3D touch capability will revolutionise the industry
When iPhone 6S was launched by Apple, they also launched along with it 3D touch which had enough potential to revolutionise mobile gaming and take it to a whole new level. Not only will it bring over a new dimension to the already existing commands but it will also add new options to the existing ones. You can tap the screen, press and hold on to it in order to improve the experience of gaming. 3D tough will get more commonplace across mobile handsets.
Therefore, if you love to play games on your mobile phone, you should be aware of the bigger picture, about what is going to set the trends in the future mobile gaming industry. Get yourself a phone which can support the latest developments so that you can reap the benefits.